It's Your Life

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Weekdays 2-3pm, Saturday10-11pm, Sunday 10-11am

Dr. James JC Cooley who was born in Chattanooga, Tennessee is a Retired Navy Officer  (23 years), Entrepreneur, Best-Selling Author, Community Activist, and Motivational Speaker whose primary focus is on youth development. His slogan to “Dream Big, Think Big, Be Big” at everything that you do has inspired audiences during his speeches to the U.S. military, Rotary Clubs, Churches, Boys and Girls Clubs, High Schools as well as Middle schools and Local community events.

He is the President & CEO of JC Cooley Innovation Solutions, LLC, and The JC Cooley Foundation Options & Opportunities / The Choice Program. The goal of this organization is to establish partnerships with schools, churches, clubs, business communities, and other community outreach centers to teach our youth and young adults his philosophy of the 4 C’s.- CREATE, COLLABORATE, COMMIT, and most importantly CONFIDENCE. These principles lead to CHARACTER BUILDING. His mission is to ensure we equip our Today’s Youth to be our Future Leaders of Tomorrow. In addition, the JC Cooley Foundation has given out over 200 scholarships to deserving high school seniors to ensure they have a starting point for higher learning which includes technical school, junior college, or a 4-year university.

 

Dr. Cooley is the CEO and President of The It’s Your Life Media Television which is under the e360tv network. He is also the CEO and President of Cooley Books Publishing Company. Dr. Cooley is the international and national television Host of The James Cooley Show…It’s Your Life LIVE on e360tv and over 55 LIVE Streaming platforms that include Facebook, YouTube, LinkedIn, Roku, Apple TV, and other streaming networks. He is also the Host of the International and National Live Radio/Podcast The James Cooley Show…It’s Your Life which can be seen and heard in over 170 countries.

 

He has authored and been a featured co-author in various books including: #1 Amazon Best-Seller book titled Joy 365: A Devotional For Joy Restoration (2024).  The #1 Amazon.com Release and #1 Amazon.com Best-Seller book titled “A Black Man’s Point of View: Mind, Body, and Soul” (2023). “Country Boy, City Boy, A Journey, That Ain’t Over Yet” (2020) & Audiobook narrated by James Cooley (2021), The Book of Knowledge: “Your Pathway to Enlightenment (2015), My Path (2014).

 

Cooley began his Navy career as an enlisted sailor. Through hard work and extreme dedication to excellence, James worked his way up through the enlisted ranks to reach the rank of E-9, Master Chief Petty Officer, prior to closing out his enlisted record after 15 years. He was then selected and served as a US Navy commissioned officer for 8 years and obtained the rank of Lieutenant (LT/03E). After 23 years of military service, Cooley retired and worked for the U.S. Government and DOD aerospace industry and started his own company as a U.S. government contractor.

He was presented with the 1992 Senior Enlisted Admirals Gallery and Renken Award of Merit for the Cooley Fitness show breakfast tutoring program for underprivileged and academically at-risk students, the first of its kind in the USA. James was selected as one of the first George H. Bush’s One-Thousand Points of Light recipients for outstanding community service.

He was awarded and the recipient of the ABC Channel 10 Salute to San Diego Military Heroes Award for April 2015 special airing on ABC 10 and ABC.com (worldwide) on 18^th May 2015.

Dr. Cooley is a Doctoral Student at Concordia University (E.D.D. Transformational Leadership). His educational background includes a Masters of Public Administration (MPA) from Central Michigan University, Executive MBA Masters Certificates and Executive Master Certificate Transformational Non-Profit Leadership and Management from the University of  Notre Dame. He graduated From Villanova University with several Masters Certificates in Six Sigma (Black Belt Certified), Lean Enterprise Solutions, Applied Project Management, Masters in IS/IT Project Management, Masters in Information Security Management – GOVERNMENT, Masters in Information Systems Security, and Masters in Organizational Leadership. He resides in Temecula, California and Fort Worth, Texas with his wife of 16 years Michelle.

Dr. Cooley’s accolades and accomplishments include:

The recipient of the prestigious Lifetime Achievement Award for 2024 on behalf of the International Association of Top Professionals (IAOTP). Top Military Entrepreneur & Community Activist of the Year for 2023 on behalf of the International Association of Top Professionals (IAOTP). One of the latest honorees for Who’s Who of the Industries (Global) 2023. This covers over 100 countries. He is one of the World’s Top 50 people in 2023 to be honored for this prestigious award. Selected by Unified Brainz and 8 other Worldwide organizations, honorees are selected based on their contributions, leadership abilities, unwavering commitment, extraordinary vision, and their overall achievements in the betterment of mankind in their respective industries. Dr. Cooley has a Doctorate Degree from The International University of Entreprenology (IUE). He is also the recipient of the T.I.U.A. School of Business Entrepreneur of the Year Award (2023). Recipient of the T.I.U.A School of Business Chairman Award in recognition of his exemplary leadership, unwavering commitment, transformative vision, understanding, focus, and inspiring guidance to all. Recipient of The 44^th (President Obama) Presidential Legacy Lifetime Achievement Award (2023), the 46^th (President Biden) Presidential Lifetime Achievement Award (2022) and holds an Honorary Doctorate of Philosophy Degree from Trinity International University Ambassadors (T.I.U.A School of Business and part of the United Nations).

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